Publicis

Newspaper Večer was underestimated as an efficient advertising channel, with media investment into TV and on-line channels being preferred. Instead of claiming the opposite to the target of marketers, we decided to conduct a test: we created 9 special "fake" ads and printed a special edition of Večer looking just as original.

As part of the »Ready for tomorrow« communication platform we created a new campaign for Nova KBM housing loans. The TV ad is a first-person story about a family guy, striving to own his own little house his family can call home.

Crossing the line is always dangerous. In certain situations it may only raise a few eyebrows or cause a dispute, but if you do it on the road it can cost you your life.

When people are late they are full of excuses and “I got lost” stories. When you use Renault’s R-Link multimedia system with touch screen and TomTom navigation, there are no more excuses.

Project "Bob leta" of the newspaper Večer is the longest marketing campaign in Slovenia. As it's creator Mitja Petrovič from Publicis says it was created as an advertising campaign 15 years ago and over the years became an independent branded content case connecting journalism and readers.