Last night, the 2014 EACA Euro Effie winners were announced in Brussels’ Cercle de Lorraine business club. Each year, the awards recognize effective marketing communication campaigns. Argeta's communication campaign “Approved - by mums” received the silver EURO EFFIE in the fast-moving consumer goods (FMCG) category. Atlantic Group designed the campaign in collaboration with Slovenian agency Publicis, which created the campaign with a creative director from Publicis Macedonia and other regional agencies.
Newspaper Večer was underestimated as an efficient advertising channel, with media investment into TV and on-line channels being preferred. Instead of claiming the opposite to the target of marketers, we decided to conduct a test: we created 9 special "fake" ads and printed a special edition of Večer looking just as original.