The new Renault Twingo is playful little city car created for modern women. To engage these women we (together with partners OMD and Amirro) created an urban social game called Twingogirls (orig. Twingospodične).
Last night, the 2014 EACA Euro Effie winners were announced in Brussels’ Cercle de Lorraine business club. Each year, the awards recognize effective marketing communication campaigns. Argeta's communication campaign “Approved - by mums” received the silver EURO EFFIE in the fast-moving consumer goods (FMCG) category. Atlantic Group designed the campaign in collaboration with Slovenian agency Publicis, which created the campaign with a creative director from Publicis Macedonia and other regional agencies.
Newspaper Večer was underestimated as an efficient advertising channel, with media investment into TV and on-line channels being preferred. Instead of claiming the opposite to the target of marketers, we decided to conduct a test: we created 9 special "fake" ads and printed a special edition of Večer looking just as original.