Publicis

Last night, the 2014 EACA Euro Effie winners were announced in Brussels’ Cercle de Lorraine business club. Each year, the awards recognize effective marketing communication campaigns. Argeta's communication campaign “Approved - by mums” received the silver EURO EFFIE in the fast-moving consumer goods (FMCG) category. Atlantic Group designed the campaign in collaboration with Slovenian agency Publicis, which created the campaign with a creative director from Publicis Macedonia and other regional agencies.

Jazz Kamp Kranj is an annual music event that features some of the best jazz artists in the world. Created and founded as a music academy it offers free concerts for jazz lovers.

Newspaper Večer was underestimated as an efficient advertising channel, with media investment into TV and on-line channels being preferred. Instead of claiming the opposite to the target of marketers, we decided to conduct a test: we created 9 special "fake" ads and printed a special edition of Večer looking just as original.

As part of the »Ready for tomorrow« communication platform we created a new campaign for Nova KBM housing loans. The TV ad is a first-person story about a family guy, striving to own his own little house his family can call home.

Crossing the line is always dangerous. In certain situations it may only raise a few eyebrows or cause a dispute, but if you do it on the road it can cost you your life.